Hi, my name is Scott. I am a Canadian tech exec living in Toronto. Two years ago, I lost my job and landed a new one that had me flying regularly to Austin, Texas ("ATX"). Somewhere between the legendary live music, the smokey BBQ joints, and the cool Colorado River winding through the city, I fell hard for Austin's swagger—laid-back energy, bold style, and good times well earned.

Back home, I couldn’t find that same vibe in the gear I was buying. It was all flash and no guts. So I decided to build it myself. This company was born out of a simple idea: Curate quality gear that's rugged enough for a Friday night and refined enough for a Sunday morning. Gear that gets better with time, not worse.

We know shopping for clothes online is a minefield of "will this actually fit?" We get it. So we’re doing everything we can to simplify the process—sampling every item and creating size recommendations to help you get it right the first time. But don't worry, if you get it wrong, you can always send it back. Returns and exchanges are simple.

We also believe in being upfront and honest. So, just so you know, our site is pretty slick thanks to some next-gen tools, including generative AI. We use it for things like website copy and image touch-ups. It's a tool, not a crutch. It just helps us tell our story so we can get back to what matters: getting great gear in your hands.